our team
rock club leadership
Jordan Pacheco
Head of Facilities
Jordan Pacheco, a lifelong resident of New Rochelle, has been working at TRC since 2008. Having played only soccer as a sport and knowing nothing of climbing, he started on a new journey into the world of rock climbing. It must have been meant to be because he cannot see a life without climbing or soccer. Tea is also a huge part of his life; the options are infinite and amazing. Unlike many, he has never had a cup of coffee! He also cares incredibly for animals. He has a cat named Marley (it is not only a dog name) and a hedgehog named Sonic. Yes, they get along quite well!
Working as a coach with TRC’s youth climbing team, Team Rock, has been one of the most exciting and fulfilling things, he says he has ever had the joy of being a part of. Being a support system for the kids, being a mentor, and seeing their excitement and growth make it more than worth it. One of his biggest passions is route setting. It is a creative and beautiful process that allows him to express his creativity in ways that he feels he may not be able to do otherwise.
His favorite outdoor climbing spot is the Red River Gorge, in Kentucky. At one point in time, Team Rock would take a yearly trip to The Red to allow the climbers to experience the joys of outdoor climbing and camping. Deep down, Jordan is a boulderer at heart. Some of his local favorite crags include Ice Pond, The Powerlinez, and The Gunks.
Jordan is someone who believes that growth is forever. In his pursuit of his own personal growth and with the desire to continue helping people, he has recently become a firefighter with The New Rochelle Fire Department. He sees himself continuing to grow and excel in both positions.
daniel gruza
Director of Operations & Programming
A New Rochelle native, Daniel developed an early love of the outdoors going on hikes with his Dad. Loving to scramble up rocks and boulders, he discovered climbing at a young age, and as a teen even enjoyed a short stint climbing at The Rock Club. After a hiatus from the sport, Daniel rediscovered his passion for climbing when he started working at The Rock Club in 2015. Working at The Rock Club has helped bring both climbing and the outdoors back into his life in a big way.
“I love how passionate and welcoming the community is at The Rock Club. It has absolutely helped me rediscover things that I loved.” Over the years, Daniel has worked as a Belayer, Facilitator, Junior Program instructor, and head instructor. Along the way he developed a passion for teaching kids. He graduated with BS in psychology in the fall of 2018 and in late spring of became the Rock Club’s Director of Junior Programs. Now, he hopes to help spread his passion for climbing and the outdoors he rediscovered through The Rock Club.
Ashlee Crewe
Director of Operations and Development
jenny fryer
Team Rock Head Coach & Manager
Jenny has been a TRC employee and a member of the Team Rock family since 2011, and she’s still loving it! Since starting as a belayer, she’s enjoyed the role of camp counselor, junior program instructor, facilitator, and head instructor; these days, you’re more likely to find her coaching Team Rock, or sitting on the end of a rope with a few buckets of holds hanging off her harness, sweating and making a racket with her well-loved power drill.
Her favorite place to climb is the Red River Gorge in Kentucky, where Team Rock journeys every year to get unreasonably pumped out on perfect sandstone and refine their pancake-making techniques. Ask her to show you pictures of her pup, Bernie, and give her climbs a try!
pine brook leadership
Valerie Ferrara
Chief Operating Officer
Val has been the Chief Operating Officer of The Clubs at Pine Brook Fitness since early 2014. She joined the team from Philadelphia, PA, where she managed a health club with over 4,000 members. Although her climbing experience is tragically nowhere near the knowledge and expertise of her fellow managers and staff, she is confident she will someday conquer the slackline and become a master at jumps and turns.
A competitive swimmer for over 12 years, she did not have “land sports” in her early repertoire of physical activity. Swimming on the Varsity high school boys’ team all 4 years, she often made guys twice her size cry when they underestimated her speed and were left in her wake.
When she is not overseeing construction projects or touring prospective members to the Clubs, Val enjoys daily long drives, her 2 cats, and chasing after her 2 young sons and taking in the sights of the northern Hudson Valley. She is a tennis player (shh!) at NRRC and loves the weekly clinics. She also is an Airbnb Superhost and a Notary Public—and always has her stamp on her if you need signature-related assistance!
Tina Hoerenz
Head of Finance
Originally from Berlin, Germany, Tina moved to the US at age 8. With a backyard facing the woods, she literally climbed everything: trees, boulders, rock walls, onto the roof of her house, you name it, she was on it.
After finishing up her education in New York, Berlin, and Paris, she jumped into a career in public relations, marketing, information technology, and graphic design for a major not-for-profit organization in New York City. After several years of daily commutes to the noisy hustle and bustle of NYC, however, it was time for a change: Tina is now Administrative Manager for Pine Brook Fitness, home of The Rock Club, The New Rochelle Racquet Club and The Studios.
This was a perfect fit since climbing is her passion (rediscovered about 4 years ago when her brother gave her a climbing session as a gift), and she is diligently working at improving her skills and strength. Her most memorable moment on a high outdoor granite wall was looking down at the distant woods and lakes and watching the vultures gliding by below her vantage point. Tina’s favorite non-climbing activity is chasing the birds during spring and fall migration, aiming to get good photographs. She likes reading science-based books, coffee with condensed milk, and sounds of all kinds as she sees them in color, shape and motion.
megan jeffry
Director of Operations
Megan is absolutely thrilled to be a part of the TRC team as Operations Manager and Event Coordinator!
Growing up in Westchester, Megan played a ton of competitive sports and always loved challenging herself athletically. As an adult, she found it hard to get a group together for a pickup game of soccer or basketball, so she decided to give climbing a try…since then, she has been hooked!
Not only does Megan love the sport of climbing itself, she also thinks so highly of the community – especially the one we have here at The Rock Club. Megan felt instantly comfortable and supported, on and off the walls, by all the Team Rock kids and awesome TRC members. Now, Megan loves working alongside the rest of the TRC team to ensure that every new climber who walks through our front doors has the same experience!
Megan is always floating around the neighborhood, so if you don’t see her behind the Front Desk or running around the gym, you’ll probably spot her out in New Rochelle walking her adopted dog, Goldie.
Paul Cesario
Marketing Director
Paul was born and raised in NY and joined the team in 2016. He brings many years of marketing and entrepreneurial experience to the club, having previously run two businesses of his own, a professional recording studio and teaching practice. He has worked in the marketing department for NJ Transit and a variety of tech startups in NYC. He is an avid lover of all things tech, whether it is the latest gadget or new marketing software. He holds an B.A in Music from SUNY Purchase and an MBA in Marketing from CUNY Baruch.
Paul has been climbing for over four years and became hooked as soon as he set foot in TRC. He is a lover of the outdoors, enjoys traveling, cooking, playing his guitar and drums, and investing in the stock market. He loves to visit National Parks with his wife and enjoys experiencing the outdoors whenever he can. When he's not at the club, you can find him exercising, reading, and taking care of his 11 year old american bombay cat, Lucy.
belissa velasquez
Social Media Director
friendly faces
kyle douglas
Senior Front Desk Shift Supervisor
ivy ratchford
Front Desk Shift Supervisor
Ivy is a native New Englander who spent their childhood rambling around with their family over every peak and valley of the North East as a skier, hiker, and backpacker. They discovered climbing in the fall of 2021, and ever since they've been hooked. An avid boulderer, trad climber, and sport climber, they've been across the nation looking for projects. Ivy has been with TRC since 2023 as a Junior Programs instructor, Front Desk Shift Supervisor, and Bouldering Coach. Look for them behind the front desk, or book a session with them in one of our monthly bouldering clinics!
"I love the unique puzzle that climbing poses. You have to think with every part of your body simultaneously, and to engage analytically with your projects both on the long time-line of training and trip-planning, as well as in a tactical capacity working through a crux. Climbing is something I recommend to everyone as a way to move through the environment, to adventure, and to surprise yourself with your own ability."
Outside of the gym, Ivy loves to read, watch movies, and to write. They are currently pursuing a master's degree in the Experimental Humanities department at NYU focused on immersion, modernism, digital media, and performance studies. Ask them about their projects!
erica smith
Facilitator
chris perez
Routesetter
Chris P. has been working and climbing at The Rock Club for 3 years and it was love at first send. The physical problem solving and impossible looking movement made it so much more interesting than any conventional gym. That being said he started with a gnarly fear of heights and legend says he got stuck a top his first climb for at least 5 minutes, being too scared to come down. Jordan welcomed Chris P to the setting team about a year after and that put his passion into hyperdrive. When Chris P. isn't climbing, hes think of music or dreaming of ways to improve his setting and climbing. Or watching Mellow videos on YouTube. Other hobbies include climbing, route setting, climbing, and route setting... and making people laugh.