Pine Brook Team
Valerie Ferrara
Chief Operating Officer
Val has been the Chief Operating Officer of The Clubs at Pine Brook Fitness since early 2014. She joined the team from Philadelphia, PA, where she managed a health club with over 4,000 members. Although her climbing experience is tragically nowhere near the knowledge and expertise of her fellow managers and staff, she is confident she will someday conquer the slackline and become a master at jumps and turns.
A competitive swimmer for over 12 years, she did not have “land sports” in her early repertoire of physical activity. Swimming on the Varsity high school boys’ team all 4 years, she often made guys twice her size cry when they underestimated her speed and were left in her wake.
When she is not overseeing construction projects or touring prospective members to the Clubs, Val enjoys daily long drives, her 2 cats, and chasing after her 2 young sons and taking in the sights of the northern Hudson Valley. She is a tennis player (shh!) at NRRC and loves the weekly clinics. She also is an Airbnb Superhost and a Notary Public—and always has her stamp on her if you need signature-related assistance!
Tina Hoerenz
Head of Finance
Originally from Berlin, Germany, Tina moved to the US at age 8. With a backyard facing the woods, she literally climbed everything: trees, boulders, rock walls, onto the roof of her house, you name it, she was on it.
After finishing up her education in New York, Berlin, and Paris, she jumped into a career in public relations, marketing, information technology, and graphic design for a major not-for-profit organization in New York City. After several years of daily commutes to the noisy hustle and bustle of NYC, however, it was time for a change: Tina is now Administrative Manager for Pine Brook Fitness, home of The Rock Club, The New Rochelle Racquet Club and The Studios.
This was a perfect fit since climbing is her passion (rediscovered about 4 years ago when her brother gave her a climbing session as a gift), and she is diligently working at improving her skills and strength. Her most memorable moment on a high outdoor granite wall was looking down at the distant woods and lakes and watching the vultures gliding by below her vantage point. Tina’s favorite non-climbing activity is chasing the birds during spring and fall migration, aiming to get good photographs. She likes reading science-based books, coffee with condensed milk, and sounds of all kinds as she sees them in color, shape and motion.
Paul Cesario
Marketing Director
Paul was born and raised in NY and joined the team in 2016. He brings many years of marketing and entrepreneurial experience to the club, having previously run two businesses of his own, a professional recording studio and teaching practice. He has worked in the marketing department for NJ Transit and a variety of tech startups in NYC. He is an avid lover of all things tech, whether it is the latest gadget or new marketing software. He holds an B.A in Music from SUNY Purchase and an MBA in Marketing from CUNY Baruch.
Paul has been climbing for over four years and became hooked as soon as he set foot in TRC. He is a lover of the outdoors, enjoys traveling, cooking, playing his guitar and drums, and investing in the stock market. He loves to visit National Parks with his wife and enjoys experiencing the outdoors whenever he can. When he's not at the club, you can find him exercising, reading, and taking care of his 11 year old american bombay cat, Lucy.
megan jeffry
Operations Director
Megan is absolutely thrilled to be a part of the TRC team as Operations Manager and Event Coordinator!
Growing up in Westchester, Megan played a ton of competitive sports and always loved challenging herself athletically. As an adult, she found it hard to get a group together for a pickup game of soccer or basketball, so she decided to give climbing a try…since then, she has been hooked!
Not only does Megan love the sport of climbing itself, she also thinks so highly of the community – especially the one we have here at The Rock Club. Megan felt instantly comfortable and supported, on and off the walls, by all the Team Rock kids and awesome TRC members. Now, Megan loves working alongside the rest of the TRC team to ensure that every new climber who walks through our front doors has the same experience!
Megan is always floating around the neighborhood, so if you don’t see her behind the Front Desk or running around the gym, you’ll probably spot her out in New Rochelle walking her adopted dog, Goldie.
belissa velasquez
Social Media Director